Four Pillars for a Thriving Company Culture

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In the age of shifting work situations, many offices are transitioning towards a hybrid work model. To nurture a healthy hybrid work environment, companies need to evolve and build a culture that works well for all employees. Maintaining a strong and positive workplace culture while some employees are in the office and others work from home is a challenging proposition for company leaders. It involves more than simply adjusting existing policies and procedures. Organisations must adapt to an entirely new way of working, with a focus on unifying coworkers who may rarely meet face-to-face.

The chief question is, how will company leaders promote a positive company culture in a hybrid context? Here are four core pillars that should be the priority:


Diversity in all its forms – in hiring, thought, and working style – should be embedded into the heart of any successful organisation. It is crucial to encourage an inclusive workplace that allows diversity to flourish. Employees with different backgrounds offer a wide range of perspectives, which is extremely valuable for growth-focused businesses. It can help supercharge a company’s innovation and proficiency. High-diversity teams also help create a sense of belonging for all staff members.


Transparency and open communication are two elements that contribute to developing a favourable work environment where employees feel encouraged to speak up and share their ideas. Two-way communication is a key cornerstone of a prosperous business. Candid conversations can help companies progress, innovate, and discover their pitfalls. Open dialogue also helps create a culture of accountability – whether it occurs in meetings, annual reviews, company announcements, or informal conversations between team members.


Develop a strategy around how employees will collaborate. A collaborative relationship is particularly significant for hybrid teams, where some employees are in the office, and others work remotely. Lean into digital forms of communicating and new technologies that allow for speedy and efficient communication between coworkers regardless of where they are. Leaders should share a clear vision for collaboration that cascades from the top down. It should be consistent and deeply rooted in how employees work.

Support and Recognition

A supportive environment has a knock-on effect that inspires staff dedication and translates into a rewarding experience for all employees. High-performance cultures are always supportive. When management recognises and celebrates achievements, staff members feel empowered to work to their maximum potential. Culture and employee engagement are closely linked — to improve employee engagement, you must evolve your company culture first.

Each organisation should build a unique culture inherent to its people, core values, and company mission. The topic is increasingly vital for organisations that wish to remain competitive – it is pivotal for companies looking to attract and retain top talent. The benefits of fostering a motivated and engaged workforce should not be overlooked, as it has a considerable impact on a company’s bottom line. Organisations often see payoffs in revenue growth, employee retention, and increases in net income. Culture cannot be replicated – it all comes down to the values and behaviours of each member in your organisation. A fruitful company culture will evolve over time and is nurtured instead of imposed.


Associate Director, Human Resources and Reward

Matthew Bettesworth